PloneNYC.org - June 11, 2009 Meetup - Website Visitor Data Capture in Plone

Arguably, all websites should be capturing user data.

How much data should be captured and how it should be captured are up for discussion.

Have you ever encountered a data entry form that pops over the website you're viewing, asking for your name and email address? If yes, you've encountered someone else who's thinking about this issue and you should know enough to be able to discuss the relevant issues with the other people on your website development team.

Because if you understand who your website visitors are and what they're doing on your site, you can make DATA-DRIVEN, unemotional decisions about your website and your organization's communication policies. Believe me, if you want to capture your client's FULL attention regarding your website suggestions, tell the client your suggestions are data-driven.

With that in mind, I set out two years ago to create best practices for visitor data capture while using Plone for the websites of our clients. Plone has unique strengths, including email confirmation to register, flexible portlets for data capture, and easy integration with other programs.

We began with Google Analytics, created goals, and then branched out into integrating other tools including www.autowebbusiness.com and www.salesforce.com.

At our June 11, 2009 meeting I will present my lessons learned with capturing user data via Plone websites. A couple of relevant examples are:

<http://plone3.truebla...

and

<http://plone3.truebla...

Our June 2009 Plone NYC Meetup will take place at my office adjacent to Grand Central. The street address is 420 Lexington, Suite 2225.

So plan to come - we'll do our best to make sure you have a good time. Who knows, you just might meet your next business partner, client, employee, or trusted vendor - don't miss out!

Spread the word and attend!